BROOKFIELD, Wis. — Lessiter Media Inc., a leading business-to-business media company serving the agricultural and equine hoof-care industries, has announced that
Aaron Hardt will join its sales team as Senior Account Representative. Hardt brings nearly 20 years of sales experience, including business development, enterprise account management, sales training and team leadership. Throughout his career, he has focused on building customer relationships, identifying business opportunities and developing solutions that help organizations achieve their growth objectives.
His professional background includes sales leadership and training responsibilities with CPI, where he has held roles involving enterprise sales, account management, team leadership and sales development.
Hardt's experience includes working with business decisionmakers, managing complex sales opportunities, developing new accounts and helping sales professionals strengthen their effectiveness through coaching and training.
In his new position, Hardt will work with agricultural manufacturers, equipment suppliers, service providers and other agribusiness organizations to develop integrated advertising, marketing and sponsorship programs across Lessiter Media's portfolio of industry-leading publications, digital platforms and conferences. These include No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Farm Equipment, Precision Farming Dealer, Rural Lifestyle Dealer and Ag Equipment Intelligence, along with the company's agricultural conferences National No-Tillage Conference, Strip-Till Conference, National Cover Crop Summit, Dealership Minds Summit, Precision Farming Dealer Summit, AEI Executive Summit and additional educational programs.
"Aaron brings an impressive combination of sales experience, business development skills and a strong understanding of how to build lasting customer relationships," said Mike Lessiter, President and CEO of Lessiter Media. "Our business has always been built on understanding the specialized markets we serve and helping advertisers connect with highly engaged audiences. We believe Aaron's consultative approach and experience developing business relationships will make him a valuable addition to our sales organization."
"At a time when the media industry continues to evolve, we're committed to investing in experienced sales professionals who can help our advertising partners navigate those changes and find new opportunities to grow their businesses."
Hardt will focus on strengthening relationships with existing advertisers while identifying new opportunities for agricultural businesses to reach farmers, equipment dealers and other industry decision makers through Lessiter Media's print, digital, video, custom content and event sponsorship programs.
His appointment reflects Lessiter Media's continued investment in its sales organization and its commitment to delivering measurable marketing opportunities for companies serving the agricultural industry.
Hardt will be based at Lessiter Media's headquarters in Brookfield, Wis.
About Lessiter Media
Founded in 1981, Lessiter Media Inc. is a family-owned business-to-business media company serving the agricultural and equine hoof-care industries. Its publications and media brands include No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Farm Equipment, Precision Farming Dealer, Rural Lifestyle Dealer, Ag Equipment Intelligence and American Farriers Journal. The company also produces nationally recognized conferences, National No-Tillage Conference, Strip-Till Conference, National Cover Crop Summit, Dealership Minds Summit, Precision Farming Dealer Summit, AEI Executive Summit, digital media, educational programs and industry events. For more information, visit www.LessiterMedia.com.
