As more and more companies continue to invest in regenerative agriculture and set sustainability goals, cover crops, no-till farming and other conservation ag practices could start to become more widespread. Cover Crop Strategies is compiling these studies, stories and reports about the continued push for widespread adoption of conservation agriculture. Below is the latest report to be included in our coverage.

General Mills, Walmart and Sam’s Club announced a collaboration today to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030. This represents the approximate number of acres General Mills engages to source key ingredients for its products sold through Walmart and Sam’s Club. Initial projects will be supported through grants administered by the National Fish and Wildlife Foundation (NFWF) and seek to advance regenerative agriculture outcomes across a variety of crops, including wheat, in the Northern and Southern Great Plains.

“Through this partnership, we will work hand-in-hand with Walmart and Sam’s Club to help regenerate the acres of land in the key regions where we source ingredients for our shared business,” says Jon Nudi, Group President, North America Retail at General Mills. “We are excited by the opportunity to bring our products, including Pillsbury refrigerated dough and Blue Buffalo pet food and treats, to Walmart shelves more sustainably, with the help of our merchants and farmer partners.”

General Mills, Walmart and Sam’s Club share a belief that regenerative agriculture can help address climate change and create positive outcomes for both people and our planet. Recognizing their shared footprint within the industry, this collaboration exemplifies both companies’ intention to build on organizational commitments and leverage collaboration to help spur industry-wide change. Efforts will target seven U.S. states in the Northern and Southern Great Plains including North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Colorado and Minnesota, home of General Mills’ global headquarters.

Through the program, NFWF will provide financial assistance to local grantee organizations, building out the education and coaching resources needed to help accelerate regenerative agriculture. The objective is twofold: support the transition to regenerative agriculture production in the U.S. through systems change and elevate the potential for more resilient yields for farmers through efforts that will help improve soil health, watersheds, biodiversity, climate change and farmer economic resilience.

“We’re committing to making the everyday choice the more sustainable choice for consumers,” says John Laney, Executive Vice President, Food at Walmart U.S. “This collaboration is an example of how we are working across our value chain on intentional interventions to help advance regenerative agriculture and ensure surety of supply for these essential food products for the long term.”

This joint effort between General Mills, Walmart and Sam’s Club also marks meaningful and continued progress toward both company’s individual sustainability goals, provides a roadmap for future collaboration across organizations and industries, and ensures both companies can continue to offer the quality products their customers love. It also puts General Mills on pace to exceed its goal of advancing the adoption of regenerative agriculture on one million acres by 2030 and contributes to Walmart’s goal, in collaboration with the Walmart Foundation, to protect, more sustainably manage or restore at least 50 million acres of land by 2030.

Related Content:

General Mills Advances Regenerative Ag Commitment Through New Partnerships,

ADM Expands Regenerative Agriculture Practices in Iowa,

Nestlé to Transition 100,000 Acres of Wheat Supply Chain to Regenerative Ag