In a continued effort to support the American farmer, Direct Enterprises, Inc. (DEI) today announces the official launch of Reclaim, an industry-leading biological technology designed to improve soil health while simultaneously aiding in crop residue breakdown and nutrient release timing.

Profitability is what all growers are aiming for, no matter the crop. However, profitability is a term that is relative when it comes to evaluating the effectiveness of using cover crops. Over time, covers are giving more in terms of profitability than can be quantified — through improved soil health, increased water holding capacity, organic matter, earthworm activity, more supportive bacteria in the soil, cooler soil temperatures, and more. How do you put a price tag on some of those intangible, but extremely beneficial, qualities?